Exactly how we check your clinic's visibility.
Patients now ask Google, Google Maps and AI tools where to go for back pain and everyday care. Here's the transparent, step-by-step process we use to see whether your clinic shows up — and what signals we review.
Three simple steps
No new software to learn. Initial reports are manually reviewed so the advice is specific to your clinic — not generic automation.
Tell us about your clinic
Share your clinic name, city and website. That's all we need to start — no software to install and no account to create.
We run the visibility check
We ask real, high-intent patient questions to leading AI assistants and review how your clinic appears across local search, maps, reviews and your website.
You get a clear action plan
Receive a plain-language report showing where you appear, who is out-ranking you, and the highest-priority fixes to make first.
The moment your clinic gets recommended — or skipped
When a patient asks an AI assistant for help, one clinic gets named first, with its address, rating and reviews front and center. Our check shows you whether that clinic is yours — and exactly what it takes to be the one recommended.
The six signals we review
Search engines, maps and AI tools each rely on different signals to understand, trust and recommend a clinic. We check all of them.
AI Search Visibility
We ask AI assistants the questions real patients type — “best chiropractor near me”, “walk-in chiropractor for back pain” — and record whether your clinic is named, and how highly it ranks.
Google Business Profile
We review categories, services, description, hours and photos — the completeness signals that influence whether patients discover and choose you.
Reviews & Reputation
We evaluate review volume, recency and rating, and whether patient feedback reinforces the conditions and services you want to be known for.
Website Clarity
We check that your site clearly explains who you help, what you treat, where you are located and how patients can book a visit.
Local Search Signals
We review your location, contact and business details for clarity and consistency across the places search engines and AI tools read.
Competitive Gaps
We identify which nearby clinics are being recommended ahead of you and the signals that appear to be helping them win.
How your visibility score is built
Your overall AI Search Visibility Score combines three measurable parts, so you can see not just whether you appear, but how strongly.
- Recommendation — How often AI names your clinic on “best chiropractor in [city]” queries.
- Prominence — When you are named, how highly you rank in the AI's list.
- Informational — Whether AI names you on condition/symptom questions like sciatica or tech neck.
- Content depth — How well your website gives AI something concrete to cite — services, doctor bios, FAQs, conditions.
Your free report includes
- Your clinic's overall visibility snapshot
- Example patient questions where you do or don't appear
- Nearby competitors being recommended
- Google Business Profile & website opportunities
- Your three highest-priority next steps
Why this score is different from what ChatGPT tells you
You can paste your clinic name into ChatGPT and it will happily give you a “visibility score.” That number feels helpful, but it isn't a measurement — it's a one-shot opinion that changes every time you ask. ChiroIQ runs a repeatable test against the same real patient questions each month, so you can see if things are actually getting better.
| Asking ChatGPT | ChiroIQ visibility check | |
|---|---|---|
| What it measures | A general vibe based on what ChatGPT already assumes about you. | Whether AI actually names your clinic when a patient asks for a chiropractor in your city. |
| Reproducible? | No — ask twice, get two different answers. | Yes — same six questions every time so you can track progress. |
| Verifies the facts? | Often invents review counts, star ratings, and details it can't check. | Uses live AI answers and grades your real website content. |
| Score of “what real patients see”? | No — it grades indexing and prose, not the recommendation. | Yes — the score is “would AI recommend you to a patient right now.” |
| Gives you a fix plan? | Generic advice: “add schema,” “get more reviews.” | Prioritized fixes tied to the exact queries and content gaps we found. |
Short version: ChatGPT is a smart friend giving you a guess. ChiroIQ is a scoreboard you can track — and a fix plan tied to the exact queries you're losing.